{"id":1531,"date":"2007-07-09T10:49:41","date_gmt":"2007-07-09T08:49:41","guid":{"rendered":"http:\/\/bloggingtom.ch\/?p=1531"},"modified":"2007-07-09T10:50:22","modified_gmt":"2007-07-09T08:50:22","slug":"das-neue-sunrise-logo","status":"publish","type":"post","link":"https:\/\/bloggingtom.ch\/blog\/archives\/2007\/07\/09\/das-neue-sunrise-logo\/","title":{"rendered":"Das neue Sunrise-Logo"},"content":{"rendered":"<p>Heute morgen hat der Telekommunikationskonzern <a href=\"http:\/\/www.sunrise.ch\" target=\"_blank\" >Sunrise<\/a> seinen neuen Markenauftritt vorgestellt. Dieser soll die &#8222;Eigenschaften, welche den Telekom-Anbieter in Zukunft auszeichnen&#8220; soll, vermitteln, n\u00e4mlich: Mutig, einfach, aufrichtig und voller Vitalit\u00e4t.<\/p>\n<p>Auch ein Logo zierte die Pressemitteilung von Sunrise, allerdings glaubte ich zuerst an einen Fehler in der Darstellung. Doch weit gefehlt, das neue Logo soll tats\u00e4chlich so aussehen:<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/bloggingtom.ch\/wp-images\/ownimg\/articles\/20070709-newsunrise-logo.jpg\" alt=\"Neues Sunrise Logo\"  class=\"centered\" \/><\/p>\n<p>Sunrise dazu:<\/p>\n<blockquote><p>Als neues Logo dient schlicht der Namenszug Sunrise, der neu grossgeschrieben wird. Die warmen und freundlichen Farben des Sonnenaufgangs &#8211; Gelb, Orange, Rot und Purpur &#8211; wollen positive Emotionen wecken. Sie werden in einer einzigartigen Kombination von Streifen dargestellt. Als Unternehmenschrift kommt Frutiger zum Zug, was die schweizerische Verankerung des Telekom-Anbieters unterstreicht. <\/p><\/blockquote>\n<p>Positive Emotionen? Das Farbgemisch weckt in mir alles andere als positive Emotionen. Altmodisch, verstaubt, Patchwork oder ein Laden der Stricknadeln oder Wolle verkauft, sind nur einige der Stichworte, die mir gerade durch den Kopf gehen. Aber als positiv w\u00fcrde ich das nicht unbedingt bezeichnen. &#8222;Mutig, einfach, aufrichtig und voller Vitalit\u00e4t&#8220; kommt bei mir damit auf alle F\u00e4lle nicht r\u00fcber&#8230;<\/p>\n<p>Ich bin ja mal gespannt, wie Grafiker und Designer auf dieses altmodische Logo reagieren&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heute morgen hat der Telekommunikationskonzern Sunrise seinen neuen Markenauftritt vorgestellt. Dieser soll die &#8222;Eigenschaften, welche den Telekom-Anbieter in Zukunft auszeichnen&#8220; soll, vermitteln, n\u00e4mlich: Mutig, einfach, aufrichtig und voller Vitalit\u00e4t. Auch ein Logo zierte die Pressemitteilung von Sunrise, allerdings glaubte ich zuerst an einen Fehler in der Darstellung. Doch weit gefehlt, das neue Logo soll tats\u00e4chlich [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1531","post","type-post","status-publish","format-standard","hentry","category-home"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Das neue Sunrise-Logo - BloggingTom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bloggingtom.ch\/blog\/archives\/2007\/07\/09\/das-neue-sunrise-logo\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"BloggingTom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bloggingtom.ch\/blog\/archives\/2007\/07\/09\/das-neue-sunrise-logo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/bloggingtom.ch\/blog\/archives\/2007\/07\/09\/das-neue-sunrise-logo\/\"},\"author\":{\"name\":\"BloggingTom\",\"@id\":\"https:\/\/bloggingtom.ch\/blog\/#\/schema\/person\/f6c8d3d5f30c10217b69ac72723e9d1c\"},\"headline\":\"Das neue Sunrise-Logo\",\"datePublished\":\"2007-07-09T08:49:41+00:00\",\"dateModified\":\"2007-07-09T08:50:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bloggingtom.ch\/blog\/archives\/2007\/07\/09\/das-neue-sunrise-logo\/\"},\"wordCount\":194,\"commentCount\":52,\"publisher\":{\"@id\":\"https:\/\/bloggingtom.ch\/blog\/#\/schema\/person\/f6c8d3d5f30c10217b69ac72723e9d1c\"},\"image\":{\"@id\":\"https:\/\/bloggingtom.ch\/blog\/archives\/2007\/07\/09\/das-neue-sunrise-logo\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/bloggingtom.ch\/wp-images\/ownimg\/articles\/20070709-newsunrise-logo.jpg\",\"articleSection\":[\"Dies und Das\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bloggingtom.ch\/blog\/archives\/2007\/07\/09\/das-neue-sunrise-logo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bloggingtom.ch\/blog\/archives\/2007\/07\/09\/das-neue-sunrise-logo\/\",\"url\":\"https:\/\/bloggingtom.ch\/blog\/archives\/2007\/07\/09\/das-neue-sunrise-logo\/\",\"name\":\"Das neue Sunrise-Logo - 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