Corporate Guide To The Blogosphere

Von Edelman gibts ein neues White Paper namens „Corporate Guide To The Blogosphere“ über die Blogosphäre, das die Ergebnisse vergangener Studien mit einer Befragung von Strategy One verbindet. Schade nur, dass sich auch in diesem White Paper einmal mehr nichts über die Schweiz finden lässt.

Edelman Europachef David Brain über einige der Erkenntnisse:

* Blog readership levels vary significantly by market, but “influencers” everywhere are more likely to read blogs. Bloggers tend to be younger and tend to be male.
* Blogs spur readers to take action. For example, 78% of German readers of blogs have attended a public meeting on a local issue covered in a blog.
* The most influential blogs tend to be in technology, followed by politics, personal journals or entertainment.
* Multinational companies such as McDonalds, Microsoft (Edelman client) or Samsung (Edelman client) draw more attention from local bloggers than major companies headquartered in a local market.
* Respondents in the Asian countries surveyed–China, Japan, and South Korea–all read blogs with significantly more frequency than in the United States or Europe.

Den Guide gibt es sowohl als PDF (3,4 MB) als auch als eine Art LivePaper.

(via media coffee)

One Response

  1. Farlion 15.01.2007